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Development Prospects of AI Smart Headphones in China
Published: 11.6.2024
Several AI-powered headphones launched in China since February 2024, including notable products like iKKO ActiveBuds, featuring real-time translation; iFLYBUDS Nano and iFlytek conference headphones; W4 Pro for simultaneous interpretation; Cleer ARC 3, which offers personalized sports guidance; and ByteDance Ola Friend, which connects with Doubao's large model.
Relevant data AI headphones accounted for just 1.4% of headphone sales on Chinese e-commerce platforms in August 2024, but their sales surged by 763.3% YoY—nearly 14.5 times the previous year. Projections suggest AI headphone sales on China's e-commerce platforms could exceed 200,000 units in 2024, with an impressive 488.7% growth.
The Key Drivers Behind the Growth of AI Headphones
True Wireless Market Expansion: According to IDC’s "China Wireless Headphones Market Monthly Tracking Report," China’s Bluetooth headset shipments reached 73.38 million units from January to August 2024—a 19.5% year-over-year increase. True wireless headsets led the market, with open-type headsets showing notable growth, indicating rising consumer preference for these options.
Focus on Comfort and Noise Reduction: True wireless and open-type headsets now serve complementary needs, with true wireless excelling in noise reduction and open-type offering greater comfort. Innovations combining both comfort and noise reduction (e.g., open-ear + active noise reduction) could further drive sales.
AI Integration for Premium Features: AI enhancements, such as real-time translation and voice interaction, are increasingly included across headset categories, adding value and supporting the shift toward mid- to high-end products in the Bluetooth market.
With the continuous improvement of technology, smart headsets equipped with AI big models are expected to improve the premium ability of products and promote the development of the mid-to-high-end market of Bluetooth headsets.
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