China's AR surpasses VR!

According to the latest forecast data from IDC, in the first half of 2024, China's AR/VR headset shipments will be 233,000 units (sales-in basis), a year-on-year decline of 29.1%. Among them, AR shipments will be 20,000 units, a year-on-year increase of 101.7%; ER shipments will be 102,000 units, a year-on-year increase of 75.4%; MR shipments will be 66,000 units, a year-on-year decline of 49.3%; VR shipments will be 45,000 units, a year-on-year decline of 65.5%.

According to a report by Luotu Technology, in the first half of 2024, China's consumer-grade AR device market will usher in significant growth, with market sales increasing by 49% year-on-year, while VR device sales will decrease by 41% year-on-year. AR accounts for 55.5% of the overall XR online market.

Both sets of data show that AR devices are gradually becoming the dominant force driving the growth of the entire XR device market.

According to market share, the top six AR brands in the first half of the year are: Thunderbird Innovation, XREAL, INMO, Rokid, Meizu, Huawei and others. Among them, Thunderbird Innovation leads the market with a market share of 37.3%, followed by XREAL with a market share of 32.3%. The two companies account for more than 60% of the local market. IDC believes that in 2024, China's AR/VR market will see signs of improvement.